Case Study

Malku Institute of Technology

The Objective

Client

Malku Institute of Technology

Date

February - March 2019

Services Provided
Website Design
Video Production
Google Adwords 10K Grant
Press Releases
CRM Management
Graphic Design
Celebrity Marketing

The Project(s)

Secured John Salley For Client

Press Release Sample

Click To View Press Release

About Malku Institute

Malku Institute of Technology is an international educational organization that seeks to develop entrepreneurs in rural and urban communities with high quality, efficient, accessible, and affordable education. They provide a wide range of vocational certificate level courses, professional development and up-skilling courses, business courses, IT, and more—all at cost-effective prices. 

Malku Institute of Technology is on a mission to be a beacon of exceptional, innovative, and productive learning – a catalyst for creating sustainable jobs by empowering youth and adults with market demand and solutions-focused education and training.

The Problem

Malku Institute of Technology asked for help before conducting its fundraising program. They specifically asked for a celebrity status endorsement, website landing pages, and a national press release to achieve donor development efforts. 

Strategy, Goals, and Results

The goal is to spread the word on a national level regarding the Malku Institute of Technology and its objectives. Hence, our team at Global Presence Marketing formulated a plan to do the following: 

  • Create website landing pages
  • Reach out to celebrities for endorsement 
  • Deliver and distribute a press release at a national level 

We carefully set up Malku Institute of Technology’s landing page website with professional experts, which you can view here: www.malkuinstitute.org. It is now easier than ever to look up Malku and its efforts. 

In our hopes to get the word out, we reached out to former American professional basketball player John Salley. He was the first NBA player to win championships in three franchises. You can watch his recommendation via Youtube www.youtube.com/watch?v=eodOElCM21A. Lastly, we were able to distribute a press release to the national press. 

The Final Results

Overall, our project with the Malku Institute of Technology was a success. They were able to raise value for their campaigns and more people discovered their organization.

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